Currents With Kathy — pearls

Let the Pearl Celebrations Begin! There are many reasons why June is a highly marketable time for pearls, but the primary reason is that pearl is the month’s most identifiable birthstone. Two additional gems—alexandrite and moonstone—are positioned as birthstones according to GIA, but our obvious favorite has the richest history.

From the April 2021 issue of #thisispearl digital magazine Pearls are perfect for retailers. Why? Retailers want salable yet safe and exciting jewelry, and fine pearls check off each of these boxes and more! Pearls provide profitability through generous margins and have a perceived high value thanks to their history as a gem of royals. Pearls are anchored in tradition and symbolism while maintaining prestige, respect, and rarity—features that stand the test of time. The pearl category touches on a variety of markets and categories, from emerging to expanding and traditional. Men are an untapped segment. That’s why Mikimoto launched an...

From the February 2021 issue of #thisispearl The journey of the pearl echoes the human journey. Both people and pearls hail from humble beginnings and endure a long growth process where patience and nurturing are paramount to their wellbeing. And when people and pearls are cared for properly, hardships result in beauty. Whenever I think about this wondrous gem, I am in awe and put under a spell veiled in emotion, feelings, and thoughts that are not easy for me to explain. There is a common denominator in the life span of pearls and people that converges in a struggle...

From the December 2020 Issue of #thisispearl digital magazine The holiday season is here, with gift giving and decorating top of mind. News reports say many families are buying live Christmas trees this year, with their powerful evergreen perfumes that evoke thoughts and feelings about home, family, and tradition. Whether this is a new experience for you or a familiar one, putting up a tree—especially a fresh-cut one—can inspire a warm awakening within each of us that speaks to a desire for balance, familiarity, connection, and most of all, love. Kathy Grenier, marketing director for CPAA and business development director Imperial...