Currents With Kathy — retailer

From the April 2021 issue of #thisispearl digital magazine Pearls are perfect for retailers. Why? Retailers want salable yet safe and exciting jewelry, and fine pearls check off each of these boxes and more! Pearls provide profitability through generous margins and have a perceived high value thanks to their history as a gem of royals. Pearls are anchored in tradition and symbolism while maintaining prestige, respect, and rarity—features that stand the test of time. The pearl category touches on a variety of markets and categories, from emerging to expanding and traditional. Men are an untapped segment. That’s why Mikimoto launched an...