Market Report With Jennifer — Pearl industry

Wear Pearls to Sell Them: Passion, Cool Product & Education Drive Sales

Since my early days as a journalist, I’ve loved cultured pearls. Something about them spoke to me, including their rich colors and exotic overtones (such as peacock in Tahitians), their luster, and their variety of shapes. Baroque or circle shapes were easy to afford and that’s how I started collecting: I bought what I thought was pretty and could afford. Today, both my personal acquisitions and my taste for more exotic types have grown—so much so I was tapped by the board of directors of the Cultured Pearl Association of America to take this role of both writing about cultured...

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Jennifer Heebner

The Story Behind the 2018 CPAA Pearl Supplement: Why We Made Changes

New York City, June 25, 2018. By now, many of you have noticed a beautiful Tahitian-pearl-covered publication that poly-bagged with the May issue of Instore magazine. 

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Let There Be White: Pearl Necklaces That Barbara Would Approve

New York City, May 18, 2018. When First Lady Barbara Bush died on April 17, the world reflected on her support of literacy campaigns but also on her love of pearls. Rarely was she seen not wearing a white pearl strand or two. 

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