Press Releases — Pearls As One
Kathy Grenier
Student Signups for CPAA’s Pearls As One Course Skyrocket 300%
New York City, Sept. 3, 2019. From spring 2018 to now, student signups for the English-language Pearls As One (PAO) course from the Cultured Pearl Association of America (CPAA) have tripled. The increase is the direct result of financial assistance from the Tahitian Pearl Producer’s Association of French Polynesia (TPPAFP), which has invested significantly to promote the course, encourage student signups, and increase the number of pearl fans nationwide. Since PAO’s inception in 2016, the TPPAFP has invested $350,000 with CPAA, which used the money to promote PAO to the trade on Instagram and Facebook. By year end, another $83,000...
Jennifer Heebner
The Cultured Pearl Association of America and Pearls As One Unveil New Vietnamese Language Course
New York, NY – Oct. 10, 2018. In a sunny-colored room at the Liberty Hotel in Saigon, a crowd of journalists and pearl enthusiasts learned about the Cultured Pearl Association of America’s (CPAA) new Pearls As One course in Vietnamese.
Jennifer Heebner
$250,000 Marketing Campaign Kicks Offs to Promote Its Pearls As One Education
New York City – May 21, 2018. The Cultured Pearl Association of America (CPAA) has unveiled a $250,000 digital marketing campaign to promote its proprietary online pearl education PearlsAsOne.org (PAO).
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